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Ad-Folio

The Media Research Institution allows you to consult the different communication campaigns in European Union countries concerning the anti-smoking battle. This database contains: TV films, radio ads, posters, magazines, as well as web sites and web elements on prevention, stopping or second hand smoking.

'Send off'

Department of Health
Agency: Miles Calcraft Briginshaw Duffy (TV and radio advertising)
June 2007
UK

Film / Cessation

'Send off' is a campaign promoting the range of support available free fromthe NHS for smokers wanting to quit. The 'Send off' TV adverts portrayimaginative, and often humorous, ways smokers can get rid of their lastpacket of cigarettes and demonstrates there are as many different methodsof quitting as there are types of smoker. Quitting methods include localNHS Stop Smoking Services, the Together Programme and nicotine replacementproducts on prescription.

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